What is proofreading?
Proofreading is the final quality check before you publish or share your content. It follows the copyediting stage.
The terms proofreading and copyediting are often used interchangeably outside the publishing world, but they serve different purposes:
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copyediting looks at the bigger picture: message, structure, clarity, tone and flow
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proofreading checks the detail: spelling, grammar, punctuation, formatting, consistency and accuracy.
Both have an important role to play, but proofreading is the last opportunity to catch an error before your carefully crafted communication reaches your audience.
It’s the final check that helps make sure what you intended to publish is what your audience actually sees.
What kind of content do you proofread?
You’ve got the campaign ready to go. The report is designed. The website copy is loaded. The deadline is looming.
Now you need a fresh pair of eyes to spot the things everyone else has stopped seeing.
My proofreading service is ideal for busy communications and marketing teams who need to keep their campaigns and content pipeline flowing.
When you’re managing content across multiple channels, errors can easily slip through. Your words might appear in a PDF, on a website, in an email, across social media, in a presentation or inside a content management system (CMS).
I can proofread website copy directly in your CMS, as well as PDFs, Word documents and other digital content – helping you catch those last-minute errors without adding another task to your already busy workload.
My proofreading service covers:
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website pages and landing pages
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brochures, leaflets, posters and presentations
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annual, policy and corporate reports
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marketing campaigns and brand materials
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email campaigns and newsletters
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press releases and media materials
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case studies and white papers
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social media campaigns and paid advertising
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internal communications and manager briefing packs
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event materials, scripts and speaker notes.
If your content is nearly ready to go, I can give it the final, meticulous check it needs before it reaches your audience.
Why use my proofreading service?
By the time your content reaches proofreading, it's often been through writers, editors, designers, subject experts, stakeholders and senior sign-off.
Everyone has had a look. And probably made comments (even though it's late in the process and you explicitly requested a factual check, not subjective opinion on word choices).
You're faced with yet another read-through, but familiarity makes errors harder to spot (there's real science behind this). And frankly, you have enough on your plate.
As a professional proofreader, there's a psychological distance between me and your content. I bring a fresh, independent review of your final copy to catch any anomalies that have been missed. The checks you can expect from me include:
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spelling, typos and punctuation
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grammar and sentence-level errors
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inconsistent terminology, capitalisation and formatting
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headings, captions, page numbering and links
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tables and illustrations are correctly placed and numbered
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consistent formatting of references and citations
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consistency with your house style and tone of voice.
Protect the investment you've already made in your content. Send it my way and get to work on your next deadline.